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Showing posts from February, 2020

Digital Marketing Strategies for Community Financial Institutions

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The 2020s are underway. Does your marketing still rely on channels that haven't been effective since the late 1990s? Here's how a small financial institution bit the bullet and built a plan that brought its marketing approaches not only up to date but into a stance for continuing adaptation. By  Steven Gillen , Director of Marketing at  Oregon State Credit Union Subscribe to The Financial Brand via email for FREE! Digital platforms like Google, email and social media make it possible for the smallest bank and credit marketing teams to generate results worthy of larger organizations, if they get onboard with new ways of reaching present and potential consumers of their services. I’m going to recount how our small marketing team enhanced traditional marketing efforts to become a digital marketing powerhouse. Step 1: Make Time for Learning How to Use Digital Marketing Tools Three years ago, the road to digital marketing for our four-person team was paved with unfamiliar concepts,...

Instagram Launches New Tool To Help Users Tidy Up Their Follows

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By Mydigitalshacks   On  February 7, 2020 Instagram  isadding a new feature that gives users a more all-encompassing look at the accounts that they interact with — to make it easier to unfollow accounts that no longer spark joy. The lists can be accessed by tapping ‘Following’,  Instagram tweeted . And they are divided into different batches,  mydigitalshacks including  ‘most seen in feed’ and ‘least interacted with’ (within the past 90 days). ‘Interactions’ refer to liking posts or reacting to  Stories . Users can also sort their lists in terms of chronological follows — and so can look back to determine their first Instagram follow ever. “Instagram is really about bringing you closer to the people and things you care about — but we know that over time, your interests and relationships can evolve and change,” an Instagram spokesperson tells  Techcrunch . “Whether you graduate, move to a new city, or become obses...